Royal Life Saving Society urge Queenslanders to take action to end drowning on World Drowning Prevention Day, 25 July 2025

Royal Life Saving Society QLD will be marking World Drowning Prevention Day (WDPD) 2025 on Friday, July 25 by calling on all Queenslanders to take action to end drowning.

World Drowning Prevention Day resulted from the historic first United Nations Resolution on Global Drowning Prevention which was adopted in April 2021.

An estimated 236,000 people drown globally each year, with more than 90% of drowning deaths occurring in low- and middle-income countries. Drowning rates in countries in the Asia-Pacific region can be up to 20 times higher than the rates in Australia.

The day recognises the enormous human toll of drowning and highlights the ways drowning can be prevented.

Resources

On 25 July, People across the world will mark the fourth World Drowning Prevention Day

How you can help spread the important message of World Drowning Prevention Day:

RLSSQ WDPD Media Awareness Kit:

You or your organisation can post our social assets on your social media accounts.

• Social Media Tiles Suitable for Facebook, Instagram and LinkedIn. Pick and choose which of these tiles you or your organisation would like to post.
• Social Media Marketing Plan which includes captions to be used alongside the tiles with Water Safety information and tips
• A3 Poster Designs (6) pintables to hang in your office, workplace, clubhouse, or classrooms
• Email Banners to add to your outbound emails
• Web Banners to ass to your organisations website

Please see all assets below, to download, click on the blue buttons below.

DOWNLOADABLE RESOURCES

Social Media Tiles (PNG – 300x300px – Facebook, Instagram, LinkedIn)

Generic Posts WDPD

Water Safety Tiles

Do ONE thing to prevent Drowning

• Enrol your child in swimming lessons
• Supervise children
• Check your pool fence and gate
• Swim at patrolled waterways
• Don’t drink or take drugs around water
• Wear a lifejacket
• Know the conditions
• Become a Pool Lifeguard
• Become a Swim Teahcer
• Learn CPR

LIGHT UP BLUE!

Dozens of Bridges, Buildings and Monuments around Australia and Globally will be LIT IN BLUE for World Drowning Prevention Day.

Donate to Royal Life Saving Foundation

A3 Posters (PDF)

Website Banners

WHEN USING THESE MEDIA RESCOURCES:

Please DO:

• Download and use the marketing resources above to promote World Drowning Prevention Day
• Tag #DrowningPrevention, #WorldDrowningPreventionDay and Royal Life Saving Society Queensland Inc RTO 5431 on Facebook, @RoyallifesavingQLD on Instagram and Royal Life Saving Society Queensland Inc on LinkedIn.

Please DON’T:

• Alter or change the World Drowning Prevention Day or Royal Life Saving logos
• Change, Move or resize the design, text, images or logos
• Add text or images

Customise Content

We appreciate this is a sample of social media resources that can be used to promote World Drowning Prevention Day. Please reach out to us directly by email (marketing@rlssq.com.au) if you would like a hand to customise local resources.