2024 World Drowning Prevention Day

Royal Life Saving QLD will be marking World Drowning Prevention Day (WDPD) 2024 on Thursday, July 25 by calling on all Queenslanders to take action to end drowning.

World Drowning Prevention Day resulted from the historic first United Nations Resolution on Global Drowning Prevention which was adopted in April 2021.

An estimated 236,000 people drown globally each year, with more than 90% of drowning deaths occurring in low- and middle-income countries. Drowning rates in countries in the Asia-Pacific region can be up to 20 times higher than the rates in Australia.

The day recognises the enormous human toll of drowning and highlights the ways drowning can be prevented.


On July 25, people across the world will mark the third World Drowning Prevention Day

How you can help spread the important message of World Drowning Prevention Day:

RLSSQ WDPD Media Awareness Kit:

You or your organisation can post our social media posts on your social media accounts. Assets include:

  • Social Media Tiles suitable for Facebook, Instagram and LinkedIn. Pick and choose which of these tiles you or your organisation would like to post
  • Social Media Marketing Plan which includes suggested captions with water safety information – feel free to use these if you wish
  • A3 Poster Designs (x6) to print and hang in your office, workplace or clubhouse
  • Email Banners to add to your outbound emails
  • Web Banners (Size: 1200px x 400px) to add to your organisations website

Please see all assets below, click on the download button to download the items you need.

Downloadable Resources

Social Media Tiles (PNG) (300x300px Facebook, Instagram and LinkedIn)

You can download our Media Kit Social Media Plan Template (Document to come) with suggested post captions.

WDPD Generic Posts

Water Safety Tiles

Do one thing to prevent drowning:

  • Enrol your child in swimming lessons
  • Supervise children
  • Check your pool fence and gate
  • Swim at patrolled waterways
  • Don’t drink or take drugs around water
  • Wear a lifejacket
  • Know the conditions
  • Become a Pool Lifeguard
  • Become a Swim Teahcer
  • Learn CPR

Light Up Blue

Dozens of bridges, buildings and monuments around Australia and globally will be lit in blue for World Drowning Prevention Day.

Donate to Royal Life Saving Foundation

A3 Posters (PDF)

Print and hang in office, workplace or clubhouse.

When using these media resources:

Please Do

  • Download and use the marketing resources above to promote World Drowning Prevention Day
  • Tag #DrowningPrevention, #WorldDrowningPreventionDay and @RoyalLifeSavingQLD in social media posts.

Please Don’t

  • Alter or change the World Drowning Prevention Day or Royal Life Saving logos.
  • Change, move or resize the design, text, images or logos.
  • Add text or images

Customise Content

We appreciate this is a sample of social media resources that can be used to promote World Drowning Prevention Day. Please reach out to us directly by email (marketing@rlssq.com.au) if you would like a hand to customise local resources.